Viasat1, Ghana’s leading entertainment television channel has launched a brand new viewer-focused, interactive website this month. The site, www.viasat1.com.gh, is designed in direct response to Viasat 1’s research into increasing internet penetration in Ghana and the desire to leverage this platform to increase “top-of-mind” awareness for the channel.
Viasat 1 Chief Executive Rune Skogeng says: “As a consumer oriented and research driven company, we have always tracked the growth of other interactive media with keen interest and the results have influenced the new website design, content and functionality.”