Photos + Joselyn Dumas Has Influenced Our Sales Since Making Her ‘Face Of Evogue’ – PHC Motors20 Comments

GC Staff
Posted on 14 Jun 2012 at 12:30pm

The merger between one of Ghana’s popular television hosts Joselyn Dumas and PHC Motors has not only made the former smile to the bank, the latter has also made several gains.

Last year, PHC Motors Limited, a leading automobile retail firm in Ghana launched the Range Rover Evoque. Earlier this year, they went scouting for an icon to help them expose and market the luxurious stylish car.

According to the company, the best way of spreading or exposing the Evoque was to identify the Evoque with somebody who is in the public’s eye. They wanted somebody who will reflect some of the characteristics of Evoque. A personality who is pleasing to the eye. Somebody who is elegant and has presence and style.

Host of The One Show on Viasat1, Joselyn Dumas fits all the description above, so she was chosen as the ‘Face of Evogue’. She is taking the car around to variety of places and it has created the needed attention. People have asked about it and want it and the company is pleased with the results.

Yesterday, PHC Motors Limited organised a brief media soiree for Joselyn to share her experience of driving the car and also for the company to address rumours circulating about the contract between the them and Joselyn Dumas.

Jocelyn Dumas’ endorsement deal with PHC Motors Limited is not different from the deals between other actresses and other companies. However, hers came with a car which was a plus for her.

Excited and smartly dressed Joselyn Dumas had smiles on her face as she shared her experience gathered over three months of driving the sophisticated car around town.

“It has and it will continue to be an amazing journey. It’s a beautiful car… It has a lot of presence. Wherever [family and friends] we go people stop and stare… It’s very sophisticated [car] but at the same time it is also very economical because the engine size is not the usual 5 and above. Its 2.4 engine size.”

“What I have is diesel so is actually very economical. It has been great. It has an amazing period and I know that both [Jocelyn Dumas and PHC Motors] brands came together to put each other on that level we both want to attain”, she told the media.

In sharing her experience, Jocelyn recollected sometime back when a guy approached her in traffic and asked how much? As perplexed as she was, she wondered and asked herself, what she is selling forgetting that she’s driving Range Rover Envoque – the stylish and classy car.

There are rumours making rounds that Joselyn is supposed to sell 5 of the car she’s driving before the company will give her the car permanently. But with three months of the mergence, the company has sold approximately 20 of the cars.

According to Mr. Anthony Torsu, the Deputy Sales Manager of PHC Motors, Joselyn has influenced people from the first day she was engaged as the ‘Face of Evoque’. He said the company sold a car on the first day they signed her and has since been selling. Currently the Range Rover Envoque is out of stock in Ghana.

Mr. Leslie S. Ephson, the Acting Divisional Manager at PHC Motors addressed the media on the story that Jocelyn was tasked to sell 5 of the same car she’s driving within a year and that if she fails to do so, the car will be taken away from her or she pays an agreed percentage to keep the car.

According to Mr. Leslie S. Ephson, Jocelyn wasn’t signed as the ‘Face of Evoque’ to sell cars. “She was not made the face of Evoque to be a sales girl.

He continued that, if he wants sales, he has very experienced sales people in his office who has targets to meet.

He said Joselyn’s job as Face of Evoque is to promote [the car]. To drive the car around and expose it – solely that.

“When it comes to sales, it’s not just a matter of selling. A proper sales person is supposed to listen to the customer. Is supposed to care for the Customer’s needs and ensure that, whatever he or she is selling meets those needs.”

“Selling is an art, it’s a craft and it’s not done like that. A lot of training is involved in it. So we can’t ask someone [Joselyn] who is trained in the arts of Theatre to be a Sales Person, same time I don’t expect a trained Sales Person to go on a film set” he ended.

In a related development, GhanaCelebrities.Com has learnt that, several personalities have tried to oust Jocelyn Dumas to become the ‘Face of Evoque’ but the company said they are not ready to give out the names of such personalities.

According to Mr. Ephson, “Joselyn didn’t come to us to make her the Face of Evoque, she was chosen for all the right reasons. She is beautiful; she is good at what she does, has presence and has created attention for [PHC Motors] them and for the  [Range Rover Evoque] brand.”

Check out the photos below

‘Face of Evoque’ Jocelyn Dumas at Landrover Show Room at PHC Motors

‘Face of Evoque’ Jocelyn Dumas at Landrover Show Room at PHC Motors

‘Face of Evoque’ Jocelyn Dumas at Landrover Show Room at PHC Motors

‘Face of Evoque’ Jocelyn Dumas at Landrover Show Room at PHC Motors

‘Face Of Evogue’ Joselyn Dumas

‘Face Of Evogue’ Joselyn Dumas

‘Face Of Evogue’ Josely Dumas

‘Face Of Evogue’ Joselyn Dumas

‘Face Of Evogue’ Josely Dumas

‘Face Of Evogue’ Joselyn Dumas

‘Face Of Evogue’ Joselyn Dumas

‘Face Of Evogue’ Joselyn Dumas

‘Face Of Evogue’ Joselyn Dumas

‘Face Of Evogue’ Joselyn Dumas

‘Face of Evoque’ Jocelyn Dumas with Mr. Anthony Torsu, the Deputy Sales Manager of  PHC Motors

‘Face of Evoque’ Jocelyn Dumas with Mr. Anthony Torsu, the Deputy Sales Manager of PHC Motors

    ‘Face of Evoque’ Jocelyn Dumas with Mr. Anthony Torsu, the Deputy Sales Manager of PHC Motors

‘Face of Evoque’ Jocelyn Dumas with Mr. Anthony Torsu, the Deputy Sales Manager of PHC Motors

Mr. Leslie S. Ephson, the Acting Divisional Manager of PHC Motors

Mr. Leslie S. Ephson, the Acting Divisional Manager of PHC Motors

Mr. Anthony Torsu, the Deputy Sales Manager of  PHC Motors

Mr. Anthony Torsu, the Deputy Sales Manager of PHC Motors

‘Face of Evoque’ Jocelyn Dumas at Landrover Show Room at PHC Motors

‘Face of Evoque’ Jocelyn Dumas at Landrover Show Room at PHC Motors

‘Face of Evoque’ Jocelyn Dumas with Mr. Anthony Torsu, the Deputy Sales Manager of PHC Motors

‘Face of Evoque’ Jocelyn Dumas with Mr. Anthony Torsu, the Deputy Sales Manager of PHC Motors

‘Face of Evoque’ Jocelyn Dumas at Landrover Show Room at PHC Motors

‘Face of Evoque’ Jocelyn Dumas at Landrover Show Room at PHC Motors

‘Face of Evoque’ Jocelyn Dumas at Landrover Show Room at PHC Motors

‘Face of Evoque’ Jocelyn Dumas at Landrover Show Room at PHC Motors

Mr. Leslie S. Ephson, the Acting Divisional Manager with ‘Face of Evoque’ Jocelyn Dumas and Mr. Anthony Torsu, the Deputy Sales Manager of  PHC Motors

Mr. Leslie S. Ephson, the Acting Divisional Manager with ‘Face of Evoque’ Jocelyn Dumas and Mr. Anthony Torsu, the Deputy Sales Manager of PHC Motors




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  • Nick

    Somebody e toto dey suffer

    [Reply]

  • maaka

    Nick LOL LOL obedwemo koraaa ohhh -- Ohe ye mhlor. But you are right sha!

    [Reply]

  • Rocklyn Love

    Not bad simply decent

    [Reply]

  • JEALOUS ONE

    she has a nice body and is that ghana? ghana is really looking nice

    [Reply]

    ama Reply:

    @JEALOUS ONE, butt impant my dear .lol

    [Reply]

  • sweetness

    Go girl ! i am happy for her, i hope people will stop hating and making ridiculous comments about her sleeping around to get this. You will all love to have this sweet endorsement so maybe u should pray for some favor or brand urself well to attract some good endorsement.

    [Reply]

  • Itchy lips

    Where is funny face? I think hè shd embark on à tour to encourage Ghanaian girls to be natural. Wig girl, u be fake! U no fit tell me Say something no Dey inside. Tweeakai! USE YOUR HAIR !!!

    [Reply]

  • Akata

    This is serious connection wow…this is Ghana for you whom you know…anyway happy for her.

    [Reply]

  • Vince

    PHD and jealous Ghanaians! Give credit where it’s due and stop being envious of beautiful, hardworking women. Do you have successful mothers and sisters? If you do, did they achieve success by being prostitutes? Learn to praise and admire people instead of attributing every woman’s success to favours from sleeping around. She’s a beautiful woman, whether you like it or not. That’s one of the blessings she received from God. She’s also good at what she does. Be proud of her instead of being jealous and maybe if you’re not beautiful yourself, you’ll have some smart and beautiful daughters. Aaba!

    [Reply]

  • Ike

    Joselyn am so happy for you. I think others should watch and learn.

    [Reply]

  • Allen Kains

    JOSELYN, “WO DE WOTO AKOGYE” RANGE ROVER. WE GHANAIANS ARE AWARE ABOUT IT. SO DON’T THROW DUST IN OUR EYES.

    [Reply]

  • henry

    HATER OO HATERS ADZENNNNNNNN WHEN YALL GON LEARN TO LOVEN APPRECIATE WT OUR CELE’S GT…..IF SHE WAS FUCK TO GT THIS WAT BIZNEZ IS IT URS…….RUBISH….JOYCE ENJOY UR LIFE WAI….PRETTY N SMART

    [Reply]

  • Ike

    i guess you’ll say that Genevieve Nnaji also opened her legs cos she’s also got the same deal for Range Rover in Nigeria. Ghanaian must learn to give credit where it is due.

    [Reply]

  • endowed

    congrats girl you deserve it…..so Genevieve wasn’t the first afterall, why nigerian  people like to make big deal of everything

    [Reply]

  • cindy

    now,this is a real woman of substance with grace,beauty and true class. this is what needs to be promoted, she is truly amazing!! 

    [Reply]

  • k .a

    how far can you take ur shameless envy? Go girl ! go duma you look beautiful . may u continue to land such juicy contracts . God bless.

    [Reply]

  • k .a

    can there be limits to which people can take their hatred? its amazing !

    Girl ignore such haters and insane minds . You always look beautiful .may u continue to land more of such juicy contracts . God bless.

    [Reply]

  • obadiah adamah

    oh i no no wat to say but idey cherk dis shody keke (joclyn dumas)

    [Reply]

  • http://ghanatoday.com nana ama

    shes full of life i like her so much

    [Reply]

  • edyonce

    this gal has realli come far in life. really happy for u Dumas

    [Reply]