A celebrity is an individual with popular appeal, prominence in a particular field, and is easily recognized by the general public within a particular society. The term celebrity is synonymous to wealth and mostly used within the fields of sports and entertainment.
However, when it comes to most of our Africa celebrities (Entertainers), the term ‘celebrity’ is identical to purely being ‘famous’ and substantially broke.
The reasons why most of our Africa celebrity entertainers fail to achieve the all important aspect of being a celebrity (wealth) will be considered in this piece. What are our celebrities doing wrong compared to western celebrities?
Becoming famous which is the first aspect of being a celebrity is not very difficult, the real work is being able to make a living or create some sort of wealth from the fame (popularity).
For a person to be able to create wealth within any society, such a person must perfectly understand the market structures and the principles that control the market-forces and consumers.
Most of our Africa celebrity entertainers remain broke because they do not understand the market they find themselves within; they are buying into concepts and practices which make money in western markets but do not make anything in their own markets.
Meet GC’s New Team Member-Comfort Adjaka
Hey GC Family, I am excited to announce that, another interesting, opinionated and clever writer has joined our team, GC is growing extremely fast…it is almost 4 years since I launched this blog… Growth is always good but then the workload becomes unbearable for one or two persons to carry… As you may be aware, we are currently operating … Read more