The Miss Earth Ghana Organization, the brain behind the organization of Miss Earth Ghana has launched 2013 edition of the beauty pageant.
Miss Earth Ghana is aimed at laying strong emphasis on environmental protection programmes like focusing on tree planting campaigns. It also aims at promoting and showcasing various tourist destinations to improve eco-tourism in Ghana.
The franchise holders launched the pageant in 2011 to re-invent and improve the concept of beauty competition in Ghana due to the large number of young ladies who admire and aspire to be beauty queens.
They believed that beauty contests will be a good vehicle to convey worthy causes such as the conservation of the environment, following in the lead of International franchise owners, Carousel Productions Inc based in the Philippines.