For some reason, I do not get offended anymore when I come across ignorant and absurd messages like the one below—-even if it is coming from an educated white person.
Surely, there are still some non-Africans out there who think Africans live on trees and therefore, it is not much of a SHOCK that a PR executive for a major media company would tweeted such a racist ‘joke’…
Before Justine Sacco boarded a British Airways flight 43 to Cape Town yesterday, the Communications Director for IAC, a parent company for Vimeo, OkCupid, Tinder, CollegeHumor, and Dictionary.com sent out a tweet to say: ‘Going to Africa. Hope I don’t get AIDS. Just Kidding. I’m White!’
Her ignorant tweet sparked a social media revolt and it was retweeted over 3,000 times. It was also picked up by news sites around the world while Sacco was still in the air…