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The Starrs Took Over the Airwaves Yesterday | Redefining Radio in Ghana-STARR FM 103.5

Bola Ray STARR FM
Bola Ray STARR FM

Even before kick-starting its well packaged interactive radio shows yesterday, STARR FM had gained encouraging strength—let’s say had taken over the airwaves during its test transmission, with the uninterrupted well selected songs they played.

Though you cannot use periods of radio test transmissions where music is the sole attraction to predict or measure the success of any radio station, and the number of people listening during those times do not really matter—because everyone would tune in, an attempt to escape from the other radio stations where the talk has become a bother. You can at least use this music-only periods to gauge and evaluate the quality of sound being thrown at you, and whether those picking the songs know what they’ve been hired to do or not.

Many radio stations have had great following in Ghana during their test transmission periods but STARR FM held people hostage—and everyone had something great to say. The airwaves felt refreshed and even if your speakers were Chinese grade F, the sound was still great. The most plausible conclusion here is; STARR FM must be using some high quality equipment, to be able to send through its transmitters such superior sounds across our “polluted” airwaves…

For some of us, the test transmission had been hugely successful and we couldn’t wait to hear the voices and take note on how the STARR radio personalities, many who have had decades of radio experience would handle their various programmes. It was an edgy feeling, as the test transmission’s success meant that, it could be easy for the presenters to keep the listeners or any slight crack in their voices and presentation will call for a dial change.

After having enjoyed many weeks of great musical entertainment, we’ve been spoilt like brats—and no one was going to stay around to listen to any boring radio show soaked in big names but middling hosting…

And then Kafui Dey pulled through the morning with a brilliant Morning Show-“Start Your Dey Right”, well structured and managed—with good interactive spots that kept the ears listening. At this stage, it was obvious that the STARRS had landed and they will not be part of the airwaves, they would rather redefine radio—to give the airwaves that missing excitement.

Surely, Naa Ashorkor Mensa-Doku would have panicked having probably listened to Kafui Dey in the morning—and must have been under pressure to deliver. Naa Ashorkor took over the airwaves with “The Zone, Take It Easy” from 9am to 12 midday and even though she managed to sail through, her lack of considerable experience on radio was obvious—and perhaps, it was so obvious because Kafui Dey had lifted the bar to an unreasonable height.

With time and such a great team by her side, Naa Ashorkor will surely find her feet. But this same great team serves as an obstacle—they are so good to the extent that catching up on them seems impossible.

When Bola Ray took over the airwaves with ‘Starr Drive, We’ll Take You There”, social media started buzzing heavily—and it was obvious that everyone had missed his unique and radio nurtured voice. If anyone was not still sure the STARRS had landed, Bola Ray alone was an irresistible confirmation as he dropped those great tunes back to back and carefully interrupted the tunes with his well thought-of messages…

The STARRS do not fly alone, they proved that they have STARR friends as Nigeria’s Ice Prince, Basketmouth, Joselyn Dumas and others passed through “Starr Drive” to “pop champagne” for the birth of a shinning airwaves star…

From experience, when new radio stations plug into the airwaves, they bombard listeners with countless commercials. Of course they have to make money and with the tall list of STARR presenters, I was expecting STARR FM to go over the board with its commercials—after all, these STARR presenters must be charging a fortune.

But surprisingly, the commercials were limited, giving listeners the chance to enjoy the various first day programmes—and I cannot reiterate enough the great tunes that came alongside all the radio shows.

Indeed, STARR FM 103.5 has landed and don’t miss the excitement. Just tune in or logon via http://www.starrfmonline.com



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