You might have noticed it, but in case you haven’t, the currency used in most Ghanaian artists’ (especially the secular artists) music videos is dollars – so do the film-makers.
The orientation of showering money in music videos to show opulence is actually a ‘Western thing’ – largely amongst hip hop artists, but for some reason – the same age old INFERIORITY COMPLEX, Ghanaian secular artists have also copied that orientation into their music videos.
Africa or Africans are rich too – so there is nothing wrong if an African artist tries to show how rich he is in a music video. However, the wrong is, using dollars to do so at the expense of our legal tender – Ghana Cedis. Certainly this is wrong and should be stopped immediately!
Art is spiritual – what you see often, hear, and read, affects your mind, and once it affects your mind, you react to it. Have you ever watched any Western artist’s – Jay-Z, 50 Cent, Chingy, Kanye West, etc. music video and seen Ghana Cedis, Naira or CFA in it before?
The answer is a resounding NO! In fact, rarely would an American musician flaunt pounds sterling in his/her music video. Why? Because Americans want to show the whole world that dollars is sovereign over all currencies!
Aside good financial management, I dare hazard that art is one strategy America as well as many others believe developed countries used and still using in making their currencies superior over other currencies – hence, increasing their currencies value and purchasing power internationally!
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