‘Dumsor Dumsor’ has killed small and medium scale businesses in Ghana and now it seems to have caught up with even the big companies such as multimedia group, the parent company of Joy FM, Adom FM, Hitz FM and Asempa FM and a host of TV and online networks.

According to Multimedia Group, they will not be broadcasting at night (starting from midnight to 4am) again until further notice because of ‘Dumsor Dumsor’—as it’s taking a toll on their alternative power resource to keep on with the usual around the clock broadcast.

Joy FM reports that; “Chief Operating Officer of Accra Radio, Ekyi Quarm, said over the past three months, when a nationwide power rationing exercise started, Multimedia has been digging deep into its finances to sustain normal broadcasts.

“However, it’s gotten to a stage where we can no longer do that. So since last week, we’ve been going off from midnight to 4am. This applies to our operations in Kumasi as well”, he explained.

Generators running Multimedia transmitting sites are also being managed to cut down fuel costs.

According Ekyi Quarm, expenditure on fuel over the past months has risen exponentially, from GH¢2,000 to GH¢20,000 for radio alone every month.

The Multimedia Group spends about GH¢60,000 a week to run its generators across all platforms in Accra and Kumasi, a situation that has taken a heavy toll on the company’s resources.

“We have to conserve to survive”, Ekyi Quarm said.”

This is the Ghana we are left with—and yet, we can’t seem to do anything about it.