Let me ‘expose’ the dishonesty and lies in Jay Foley’s submission which blames Africans for not coming out to support the African artistes as the reason why Sarkodie, Stonebwoy and others ended up performing in front of just 27 people made up of management, BET technicians, lighting men, camera men and perhaps, cleaners.
How will Africans know that this performance/event is going to take place when BET did not effectively advertise it, with the plausible explanation being, because BET does not really give a hoot about these artistes so they couldn’t even be bothered…
I live in the UK and watch BET occasionally, I did not come across BET advertising this event on their BET UK ‘international’ channel.
Also, BET did not advertise this event on any of the African media platforms, blogs, websites, radio stations and TV stations that we know of—if anyone knows where they advertised this, let us know.
If you don’t advertise an event for African audience on the African blogs, websites, TV stations and others, how do you expect Africans to know about the event and turn up?
We may be witches and wizards, but we surely cannot know what is beyond our walls.
Then, Jay Foley and others say, BET should not be blamed, rather the Africans who did not turn up should carry the blame. Even Coca Cola advertise—and they advertise to target the people they want.
There was no effort by BET to ensure attendance—and if an event organiser did the same in Ghana, we will ask for his head on a spike but because it is BET, dude says, they cannot be blamed.
Also, can you imagine an event organiser in Ghana hiring (this is even paid) Sarkodie and Stonebwoy to perform and when the day come, only 20 people turn up at the event. Honestly, do you think they will perform? They may even slap this event organiser…
But BET has only 27 people which is, if you deduct the 8 management team, and let’s say 12 BET workers, we are left with only 7; Sarkodie and Stonebwoy proudly performed in front of them—to the extent that Jay Foley said they are rap gods for this marginalized and non-patronized performance.
Do you want the definition of inferiority complex; that is it up there…
PS: Let me add this, perhaps Africans do not know the language the West understands and appreciates. The only way to get anything, be it respect or even food as a group of people in the West is by exerting collective cohesion.
When Fuse ODG and Wizkid started talking, Sarkodie, R2Bees, Stonebwoy and everyone should have joined in, registering our displeasure to BET—that way, they would have been forced to end the yearly contempt.
By now, CNN, BBC, Joy FM, Peace Fm and the giant media houses would have been pushing this for us but then, we have people among us saying, even if they performed before 27 people, there was a performance…REALLY?
You may hate the gays in the West but we can take a cue from them, collectively, they mounted pressure on the various institutions—using the media outlets they control (including Facebook) and today, they have the right to marry in America.
The civil right movements which gave birth to black rights in America, the movements which gave women the global right to vote and others achieved these things because they mounted collective pressure on those who were marginalizing them.Today, BET is marginalizing us and we can’t speak out.
In the West, that is the only thing that works—imagine what would have happened if we were all on twitter and Facebook, pushing our anger at BET. With our musicians leading the campaign, a call for total inclusiveness and respect.
Let us not kid ourselves, BET is not a charity—it’s a business entity and the fact that they come to us annually with this African Act category means, they are either making profit from us today or have a well put together plans to make profit from us in the long run.
So it is up to us to bargain well and not allow ourselves to be subjected to this unending contempt. This is business for them, and it should mean the same or even more to us.
Let’s learn to speak out—and as our people say, if you don’t speak out about your own hair cut, you end up badly shaved.
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