Radio presenter and entrepreneur Kwame Sakyiamah, aka Lexis Bill, has called on his fellow media personalities to upgrade their knowledge whilst on the job.

He said there’s the need for them to further their education in order to expand their brand and be a great force to reckon with.

‘’I think radio station owners should reward and appreciate talent in every possible way. Owners should ensure that their talents have opportunities to upgrade and better themselves.

“In the same light, presenters should seek further education and upgrade their knowledge. It’s the only way they can stay relevant in the business.’’ he said.

Kwame, who gave up his best to fill the vacuum that his predecessor Bola Ray left behind, says he believes in branding more than money and fame.

“It’s not all about money. To me, it’s all about brand and a good platform. Branding defines the authenticity and trust any product upholds, so it’s of utmost importance to me and it should be for any business entity.

“Personally, for my industry, it starts with outlook, then delivery; that’s why I take my dressing and presentation seriously. I’m not moving from Joy FM, no matter the juicy amount presented to me, because what I have here offers me a good platform and fits my brand. It gives me exactly what I need right now,’’ Lexis Bill told Showbiz in an interview.

Lexis Bill, who has been able to wow the fan base of Joy FM’s late afternoon drive, disclosed that he has never regretted making the decision to join the station. He said Joy FM is the “perfect platform” to build his brand and allow him to live his dreams.

According to him, his love for radio work came as an accident as his father wanted him to be in the medical field.