Apple’s reign of terror, where they have brushed aside every bit of competition for the better part of six years, has been dislodged by Alphabet- the holding company whose assets include Google and Youtube.
Alphabet hit a value of $568bn after a share price increase following the announcement of profits for the fourth quarter of last year, blitzing past Apple, which has a value of $535bn.
Alphabet seems to have overtaken the US phone manufacturing giants by separating the value of several of its other businesses from that of its Google platform, as some of those were posting losses. A large portion of the company’s profits emanated from mobile ads on google, which has expanded more than any other facet of the business.
Apple has enjoyed a near unbroken reign at the top since taking over from Microsoft in 2010, its ‘I’-range of products enjoying massive patronage, which increases with every new release.