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Beyonce And Jay-Z Have Allegedly Made Nearly $250m From Cheating Rumours – Report

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Ever since these two powerhouses got married, they have been dogged with rumours of their inevitable split. Each time, the couple have soldiered on.
There have long been rumours that they sometimes orchestrate the stories themselves, generally to drive up sales of a particular project they’re embarking on. 
‘Lemonade’, Beyonce’s recently released album, made news all over the world with its overt allusions to cheating on the part of Jay-Z. That drove rumours of their unstable marriage up again, and has led to near universal interest in the album.
A new report from the British tabloid Daily Star is claiming that the couple are using the rumours as a marketing ploy, claiming that particular tactic has made them as much as $250m over time.
The source claims the album, which was exclusively released on Jay-Z’s Tidal streaming service, was done with his blessings, as a ploy.
The source told the tabloid:

Jay is a very smart businessman and was involved in the creation of Lemonade.

“He knew every song Bey was going to release. He knew the lyrics – he knew the implications. He had to approve the songs before release.

“The bottom line is that they are both really smart.”

Another source told the US tabloid Page Six:

They develop these storylines to sell albums. ‘Lemonade’ is a movie crafted to drive sales. Jay and Beyoncé are entertainers at the top of their game. Do you think Jay would release her album on [his own] Tidal if it really was all about him? He is 100 percent behind this.
“They’re marketing masters. They’re pros at this. The more attention, the more they sell, the better. All that speculation is to get press when they need it. ‘Lemonade’ is much deeper than infidelity, but that’s the focus. As long as people are talking, they don’t care.”

It seems, if these ‘anonymous’ sources are to be believed, that the rest of us are being taken in for suckers. But then, nothing about a life constantly led in the public eye is authentic anyway, there is always a facade going on.



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