READ: Lydia Forson’s Six Point Plan To Understanding The Ghanaian Voter

lydia-forson


Actress Lydia Forson has laid out a six point plan analysing the Ghanaian electorate that’s so accurate that the parties should take it and learn a thing or two from it.

Or alternatively, they could give her a job.

With the elections fast approaching and with the parties deep in campaigning and with celebrities obsessed with either picking a side or sitting in the middle singing peace songs, Lydia has delved into the psychology of the voter and why people see the same thing differently.

Her simple point being that coming from different perspectives, we all see things differently. So don’t make the mistake of assuming your reality is everyone else’s reality.

Below is what I’m calling Lydia Forson’s six point plan to understanding the Ghanaian voter. This excerpt is part of a larger piece, GHANA ELECTIONS| REASONS WHY THE RESULTS WILL SHOCK YOU.

[Beside the media,] Below are other equally important factors that determine election results:

Your Ghana isn’t My Ghana,meaning your perception of how you see the country won’t always be the same for others. For instance you may  believe the government of the day is terrible,but that’s only your perception,others may not share your sentiments even if they’re not vocal about it. So just because you believe in something doesn’t always make it everyone’s reality.

Accra is not Ghana,and I’m using Accra because it’s where I live, but it could be any major city where there’s a lot of political activity. Thanks to my job I’ve traveled to many places in Ghana, places realised I’d been extremely ignorant about, and each time I left feel a little confused. You see a lot of us in big cities tend to measure the country only by where we live and never consider the other parts that may be very different from us. Yes Accra is the capital,and yes it’s the hub of nearly all the big industries and political activity, however it doesn’t mean whatever happens in Accra is the gospel of Ghana.

Social media votes don’t count : Just because someone ran a poll and your candidate won doesn’t mean he will win the election, opinion polls are just that OPINIONS. And some of these people who have an opinion don’t necessarily have a VOTE. It doesn’t take away the power social media has as a tool in winning an election, but it doesn’t guarantee a win either. The only thing social media has done successfully is give people a platform to express themselves in the way they otherwise wouldn’t through the power of anonymity. Unfortunately the noise on social media doesn’t always match the actions in real life. A million followers doesn’t mean a million votes, it just means a million people follow the things you say, and not all because they like you.

Unfortunately too many people rely on social media to determine how they think the elections will turn out. Which is why there’s been instances where people have been extremely disappointed in the out come of an election because they placed too much confidence in social media and the internet as a whole. We sometimes forget that that a majority of Ghanaians know very little about the Internet and how it works, so the heavy social media presence you’re confident in represents just a small minority of Ghanaians.

The elite don’t vote. Yes the supposedly intelligent people, the ones who have something to say about nearly every policy because they are all knowing,DONT VOTE. Truth is many people are set in their ways when it comes to their political affiliation, and this gives both major candidates a 50/50chance of winning. It’s the + 1 that is the deciding factor, and they are the floating voters, who I believe are the “elite”, the WE vote POLICY and not PARTY, they hold the key to one parties victory by a small margin.

But they usually don’t take advantage of this power,  and as all elitist act, they feel too big to wait in line or stand in the scorching sun all day to do something as “insignificant” as placing their thumb on a piece of paper. Something they believe is reserved only for the lower level people, who don’t have anything better to do with their time. So the real question is, who should do the “dirty” work for you? The people in line vote for themselves and not you, so if your candidate doesn’t win YOU

People vote according to their POCKET. : This is what very few people will tell you or like to admit,but a lot of people vote according to how beneficial their candidate will be to them when they’re in power. In a perfect world people would vote for the well being of the majority, but in truth we’re all a little selfish. And because if this some people will NEVER vote for a party that’s seemly the right choice. It again comes down to perception and why you can’t trust public outcry or praise of any candidate.

When people get into the ballots, it seizes to be about anyone but themselves, all the noise of the world is completely shut off.

 Voters are smarter than you think: Each time people get upset over politicians sharing cash, cars , rice other freebies votes I laugh. Truth is it’s nothing new, and any party that accuses the other has done it before, it jus boils down to who has the most money at that time.  But what I find amusing is how STUPID they think these voters are. See unless you’re holding a gun to their heads at the polling statio,  that rice doesn’t mean an automatic vote. It’s just a thank you, and maybe I’ll vote hoping I’ll get more when you come into power. Politicians like to feed on people’s lack of education, forgetting that education doesn’t automatically equate intelligence. If it did we wouldn’t have so many ignorant people parading themselves as politicians.

So that farmer you think doesn’t know the difference between inflation and interest rates, may know more than you think. He may not know the right term for it but you can rest assured that he knows how the it all affects him personally from is daily life.

With that being said, may the best, smartest candidate win.

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The writer, a holder of a Bachelor's Degree in Mass Communications, is the Managing Editor of GhanaCelebrities.Com. He hails from and stays in Accra. He contends that the problem with Ghana is that people are getting more addicted to groupthink and less addicted to reading with each passing day. His motto is that you can do everything you set your mind to. Contact: info@ghanacelebrities.com



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