What the US’ election of Trump has confirmed to me is that mainstream media is dead when it comes to influence.
Owners and journalists with several mainstream media still think they have the power to sway opinions or to influence decisions–that’s a delusion.
The game has changed–internet, social media and the many small blogs or media platforms now grant direct and cheap access to audience.
At first, mainstream media stood in the conversation as the bridge between the masses and politicians or whoever.
Today, the biggest media houses in the world can all be against you–from CNN to BBC and you can still win an election as Trump did. And this is simply because the information waves do not have to go through these old ‘mafia’ channels.
With Twitter, Facebook and Blogs, you can reach your audience, tell them what they want to hear without caring about the big media gurus.
Personally, I stopped reading mainstream media many years ago. I cannot remember the last time I read anything in full on NY Times, WashingtonPost, MailOnline, HuffingtonPost or even the BBC.
I rather read Salon, Alternet, Rawstory and the many other somewhat independent media platforms.