If any one person played an instrumental role in the creating of what many are describing as an “immoral monster”, Rashida the Black Beauty—then perhaps, I ought to be crucified for using GhanaCelebrities.Com for her creation.
I was one of the earliest people to post on Rashida the Black Beauty when her first viral video emerged online and GhanaCelebrities.Com was the first organised news platform to make a publication on her. With our huge following and her own attraction, she quickly became the talk of the Ghanaian social media landscape.
We didn’t publish just a single post about her video, we followed our initial post with photos of her, Kushman and even Abigail—aiding in the social media buzz. And then came her song plus the music video.
While I was offline, Rashida the Black Beauty has won a useless Jigwe award, a parody award scheme organised by a moribund TV station-Viasat 1.
And some Ghanaian moralists on social media are upset, on the back of unfounded arguments that awarding a character like ‘Rashida the Black Beauty’ is a recipe for disaster.
These moralists are saying: several people have achieved a lot of meaningful things in 2016 and they ought to be awarded, yet, Rashida has walked over them with an award—as well as television appearances.
Apart from the fact that these people seem to miss the concept of Jigwe awards which is that it’s built on spoof/parody, they seem to be detached from the reality of contemporary social media—which for long has been defined by emptiness and offensive stupidity.
As a writer and web content creator, I used to find it worrying at some point that the most useless stuff or shallow articles get the most views and shares while the serious conversations or articles are totally ignored.
At first, I thought the intelligent people lived in a different web universe until I saw several of them sharing some of these shallow articles or useless contents—compelling me to re-examine my initial assumption.
Ultimately, I came to understand the phenomenon as this; a lot of people have serious stuff going on in their lives, most people are stressed by the realities of life and therefore, the web is some sort of an escape for them—a virtual world where they can find the silliness and laughter they miss in the lousy realm of reality.
The newsflash is, while some people seem entrenched in their moralist ways and have this notion of an utopian world, the real world is far from this—we now live in a fast lane world where being a conformist is ordinary, undeserving of any special attention.
Since the creation of Kim Kardashian on the back of p*rnography, we’ve come across several local and international viral stars such as the ‘Kpakpakpa man’, ‘Who Said Tweaa’ and more recently, Rashida the Black Beauty—whose claim to fame borders on gross shock and probably, innate stupidity.
No one gives a hoot about the doctor saving lives in a remote part of Africa anymore—because that’s conforming to societal expectation. It’s when you dare to be different, either in a good or bad way, that you attract the attention of the busy eyes of social media users.
For me, the conversation shouldn’t be about where Rashida the Black Beauty is today but if she can make something worthy out of her undeserving fame and attention she has easily grabbed.
Kim Kardashian made it and so she can too.
The moral crusaders ought to understand that, this is not heaven or their utopian universe—this is where we are today; a chaotic world where only those who are able to jump off the straight queue gets noticed.
Then it’s up to these people to decide what else to do with the attention—thereafter.
Rashida the Black Beauty wouldn’t create more of her kind because anyone who tries to copy her wouldn’t sail through—it’s her unique way of being stupid that got her the attention and not just her stupidity.
Malafaka! Leave her alone!