The last time I had a conversation with comedian/musician-A Plus on Politics (we usually talk about women and not Politics), I mentioned to him that, a new formidable NPP government should make communication its main target.
I also mentioned that I do not think President Mahama and his government were a total disaster but the truth is, they took communication for granted. Their communication was so bad such that even though his government performed well compared to previous governments, Ghanaians knew little to nothing about the things they did. No one was going to read a green book at the end of the 4 years.
And no one was going to read a green book at the end of the 4 years.
Mostly throughout the 4 years, the NDC was reacting to something the NPP had said–and not that they were feeding Ghanaians with any interesting information on projects or development. It was mainly at the latter part of the campaign season that they decided to tell us about all the projects they’ve worked on and even commissioned a bunch of them. At that time, no one really cared–as minds had been made.
Though it’s early days for the NPP, the party seems to be having communication problems too–at least, that’s what A-Plus thinks.
You do not run effective national communication with some two well-paid people at the Presidency. That’s the start of it–you also need pockets of people to carry the information to the doors, phones and pockets of the ordinary Ghana.
Get a bunch of social media persons, writers, publishers and even if possible preachers who share in your vision to carry the “good news” to the people. The traditional ways of communication are long dead. For instance, the State Newspaper is read by perhaps the editor and his/her family alone, and yet, Ghanaian governments continue to heavily rely on this for communication.
Also, if the party’s hierarchy knows the fact of a situation or an issue and the masses do not know it, what’s the electoral benefit?
NPP can even bring “Jesus Christ” from heaven to live in Ghana (Mahama brought Dubai to Ghana), if the ordinary Ghanaian is not well fed with information as to the benefits of this enterprise when it happens, it will be a waste. The opposition’s propaganda coupled with ignorance will take the lead, making people to falsely assert that, the NPP couldn’t live to expectation.
President Mahama waited till elections before he told us he built so many schools and roads–when he was building the schools, why didn’t we see them or get to hear of them across the country?