Joselyn Dumas is known for many things, one of which is her fervor to get things done right. She’s been at the top of the entertainment industry crops since shooting to fame in 2009. Recently, she launched a campaign – the “Xcholera Campaign” – to create awareness on the outbreak of cholera (a disease typically transmitted by consuming either contaminated food or water).
The first phase of the campaign which was ran on social media caught the attention of majority of Ghanaians (both home and abroad), as well as other foreign nationals on various social media sites.
The second phase of the entire campaign was launched yesterday (September 17, 2014) at the Okaishie market. The launch attracted countless individuals who live in cholera-prone areas.
According to Miss Dumas, “the phase two of the campaign encompasses embarking on market storms to educate market women on the need to keep their surroundings clean in order not to contract cholera.”
“This campaign is geared towards changing attitudes of Ghanaians in relation to cleanliness. It is not a one-off campaign. It is something that my team and I will embark on till we see a positive change in societies”, Joselyn added.
She stated that, her team and herself are making use of market Queens in educating those in the market. As she put it, “the market queens are the opinion leaders in the market. Their voices carry weight and people in the market heed to what they say. It is therefore advisable to make use of them to achieve the goal we require at the moment.”