Viasat1, Ghana’s leading entertainment television channel has launched a brand new viewer-focused, interactive website this month. The site, www.viasat1.com.gh, is designed in direct response to Viasat 1’s research into increasing internet penetration in Ghana and the desire to leverage this platform to increase “top-of-mind” awareness for the channel.
Viasat 1 Chief Executive Rune Skogeng says: “As a consumer oriented and research driven company, we have always tracked the growth of other interactive media with keen interest and the results have influenced the new website design, content and functionality.”
Viasat is famous for its striking TV programming especially their own productions which feature seasoned Ghanaian personalities such as Joselyn Dumas, Anthony Baffoe and David Oscar. With plans in place to churn out more local productions, the new website will function as an integrated marketing tool for Viasat1. It is expected to create an avenue for better interaction with viewers and solidify the channel’s position on providing quality products for its growing followers. It gives viewers detailed information on daily schedules in order to plan their TV viewing for the day, future projects of the channel and an interactive forum for viewer comments and contributions.
“With gradual growth of internet users in the country it has become necessary to reach out to our viewers and clients through this medium. We want them to be able to have a tangible experience with the channel by seeing our programs, finding out who we are and how we work, and generally become a part of our brand,” says Rune Skogeng. “We are a successful, growing and strongly reliable company with an audience share averaging 16% within 2 years of being in this market. We are continually innovating and improving our products and services. The new website is the natural next step.” Rune Skogeng added.
About MTG:
Modern Times Group MTG AB is a leading international entertainment broadcasting group with the largest geographical broadcast footprint in Europe.
MTG’s Viasat Broadcasting is the leading free-TV and pay-TV operator in Scandinavia and the Baltics, and has broadcasting operations in Bulgaria, Czech Republic, Hungary, Slovenia, Russia, Ukraine and Ghana. Viasat’s free-TV and pay-TV channels and pay-TV platforms attract a total of 125 million viewers in 31 countries. MTG is the major shareholder in Russia’s largest independent television broadcaster (CTC Media – Nasdaq: CTCM), and the number one commercial radio operator and internet retailer of entertainment products in the Nordic region.
Modern Times Group MTG AB class A and B shares are listed on Nasdaq OMX Stockholm’s Large Cap market (‘MTGA’ and ‘MTGB’).