I am not a mass follower and this is simply because I dwell largely on the famous words of Mohandas Gandhi “An error does not become truth by reason of multiplied propagation, nor does truth become error because nobody sees it”.
Apart from the reality echoed above by Ghandi about “majority involvement”, every successful person I know, have known or have read about threaded on individual lines, digging deep and taking passion in the very things the “majority” did not like to do.
It does not take more than common sense for every individual to comprehend that, if all of us with the desire to be successful keep chasing or developing a single or substitutable product, we will be left with no consumers at the end of the race.
Being unique is a hallmark of Success and this can easily be achieved by having a strong desire to pursue that which everyone seems to have lost hope in, picking up the difficult task that everyone has left unattended to in order to chase the easier ones and developing the habit of doing those things that failures do not like to do.
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