Like any other award, the African Movie Academy Awards is an awards scheme which was conceived few years back to recognize excellence of African filmmakers as well as uniting the African continent through arts and culture. However, the connoisseurs of the movie industry upon careful look at the awards have termed it as the ‘African Oscars’.
The concept is great and it has been success over the years. Africans must therefore rally behind it and give it the necessary support.
Media coverage to the AMAA since its inception in 2005 has been firmly entrusted into the hands of the Nigerian media professionals. But with few days to the 2011 edition of the awards, which is scheduled for the 27th of March 2011, the organizers have decided to spread its media coverage tentacles to the rest of the African countries.
This well-timed decision according to the rep of the awards in Ghana “Judith Oluwole Kuwornu” at the orientation/meeting with the selected media houses said the Chief Executive Officer of the awards, Ms. Peace Anyiam-Osigwe has reiterated on several platforms that, though she is a Nigerian, she considers herself as more of an African than a Nigerian, hence the decision to spread her wings to the rest of Africa and have them feel what the awards is all about.
According to her, commencing from this year, journalists will be selected from the rest of Africa, especially from participating countries to be part of the awards and share the experience when they return back home to their respective countries.