Award winning Ghanaian actress Ama K Abebrese, rapper Manifest, broadcaster Caroline Sampson and DJ Black has been unveiled as ambassadors of Woodin as the brand re-launched and opened a refurbished boutique in Accra Mall at Tetteh Quarshie and A & C square-East Legon.
The Key element of the launch is the revitalization of the brand, a new image that reflects the brand values: Creativity, African, Confidence and Versatility.
Woodin is a trusted leader with 27 years of experience and currently has 19 shops in 8 African countries (Ghana, Ivory Coast, Benin, Togo, Democratic Republic of Congo, Burkina Faso, Nigeria and Niger).
The Woodin brand ambassadors witnessed the launch activities which commenced with a walk from University of Ghana (Volta hall) and Regimanuel junction both ending at the Accra mall. This was immediately followed by a flash mob after which Mrs. Baaba Wusu- Ansah (Woodin Operations Director) cut the tape to officially open the store to the public.
After this, were series of fashion shows. The re-launch ended with a cocktail event in the evening with guests.
This launch is special for Woodin, as a new 360 Campaign (TV, Radio, Outdoor, Print, Website, Social Media platforms like Facebook, YouTube and Twitter) has been developed to give consumers a total experience.
With reference to this, Mr. Erik Van der Staaij, Managing Director of Tex Styles Ghana Limited, producers of GTP and Woodin said, ‘‘finally, the Woodin Nation has arrived in Ghana. It took almost a year of preparation by the team and our Agency (Scanad Ghana limited) to get this far’’.
‘‘I thank everyone who was involved in making this happen: A new store concept (with a lounge, a narrow casting screen and Wi-Fi hotspots), new communication and new products to serve our consumers who together form the Woodin Nation, offering them an unforgettable experience’’.
He added that Ghana is the first country in Africa to experience the new store concept with two more to be rolled out before the end of the year (Osu and Kumasi stores) and then other countries in Africa will follow next year.