Google is already watching many of us through our usage of their products such as their giant search engine and social networking site-Google Plus.
In a revolutionary manner, Google is ready to launch its much talked about Google Glass which among other things will enable people to record you and take photo of you by just looking at you. This means they will not ask for your permission and you will not even know they are doing it…
Sounds like some spy kinda crap right?
By using the Google glass, you will be helping Google collect data on people and things you see. Everything you see, Google will see it too.
Skeptics are already worried and as Telegraph writes; “You can see the marketing already – Glass is all-knowing. The issue is that to be all-knowing, it needs you to help it be all-seeing. If choice is an illusion created between those with power and those without, then Google Glass goes to the heart of what it is to live in a digital world and what it is to exercise choice about your privacy.”
Telegraph Reports;
New technology will make us all agents for Google. Nick Pickles, Director of Big Brother Watch, says the implications for privacy are profoundly worrying.
In the online world – for now, at least – it’s the advertisers that make the world go round. If you’re Google, they represent more than 90% of your revenue and without them you would cease to exist.
So how do you reconcile the fact that there is a finite amount of data to be gathered online with the need to expand your data collection to keep ahead of your competitors?