Unless someone points me to a contrary fact, I think I can conclude my observation with the assumption that, Becca is the most well branded contemporary female Ghanaian musician.
From her public image to music, she seems to have a perfect understanding of her brand, thereby making her the most respected and patronized contemporary female Ghanaian artiste.
Over the years, she has succeeded in pulling high profile Ghanaian politicians, businessmen and musicians to her concerts.
She repeated this last week when she launched her second studio album-Time 4 Me in Accra. Her much respected brand attracted legendary Ghanaian musicians-Kojo Antwi, Gyedu Blay Ambolley, George Darko and other esteemed musicians to her album launch.
GhanaCelebrities.Com can confirm that, the above musicians sat through the whole event to enjoy Becca’s splendid performance—with many high profile individuals walking up stage to dance.
Having Kojo Antwi and others to willingly come to your concert or album launch shows how strong and relevant your musical talent is—it takes a lot of hard work and talent to impress such musical icons…
Using Becca as a case study, I will find time and focus an article on how to create and maintain a respected brand as a musician in Ghana.
Also at the launch of Becca’s ‘Time 4 Me’ album were Kofi Amoabeng, Efya, Richie, Nana Oye Lithur (Minister for Gender, Children and Social Protection), United Nations Aids representative to Ghana- Mr Gaile and several others…
Even at a price of $500 per table, the place was packed!
Check out the photos below from the launch
Becca’s ‘Time 4 Me’ album features a tall list of hits such such as;
Naked I Came
Time 4 Me
Chec featuring Jay
Follow The Leader
Masokumo
No Away featuring MI
Bad Man Bad Girl featuring 2face Idibia
Odo Why
Chuku Chaka
Daa Ke Daa
Forever
Push featuring King Ayisoba & Trigmatic
Fire
Bump It Up
Streets
Nsroma featuring storm Akwaboah
Watch ‘Time 4 Me’ music video below
httpv://www.youtube.com/watch?v=WZUT7ylt5uQ
Follow Becca on Twitter: https://twitter.com/beccafrica
She looks GOOD! Hair looks great, figure in the first picture is AMAZING, her dress is the bomb. And you’re right, she’s really done well in selling her brand- her marketing team deserve an award! I think that the only thing she needs to do to make it big internationally is for her to work on her voice (& get some good song writers). It’s funny that Efya is the opposite. Her voice is top-knotch & sounds like Mary J Blige’s but she needs to get her marketing together so that she can go far.
Legends
love her
EFYAS MANAGEMENT SHOULD LEARN FROM BECCAS MANAGEMENT.
So damn true. Well apart from E.L no one comes close to Becca in terms of marketing. I remember her from her mentor days. She’s come a long way which she deserves very much so. For Efya sigh… This girl could be the next Asa or Nneka and even way better but she lacks focus and a good marketing team because she’s way better than Becca in terms of singing and having mind blowing songs, apart from that this girl lacks everything that Becca has.
the issue is that Becca can’t sing. Period!
well her song sucks. i wont buy it. sorry
Nice to see Kojo Antwi. Good luck Becca.
@B.B, Efya looks too old in these pics………..
becca,girl you look hot at always,kojo is always looking good he has not changed much,waitooo is that fat woman not our new minister?wuw mam wati you dey chop?and efya you look like you are high on something,is it ntampi or the white one,i hope is not the white one but for the ntampi,that one no bad just dont over take it,thats if you are using any of those.
point of correction…all the people there were invited…its nt like dey decided dat “oh I hear Becca is launching her album…I got to be there!” dnt exaggerate it…Secondly, Becca does have a powerful brand…she’s not d best female act in Ghana tho…Efya undoubtedly is…But Becca and her team r doing everything right…they r nt joking mehn…I respect Kiki Banson for this. EKB records have done a fantastic job with her. And she looks lovely. Kudos!
efya has de voice but becca has de touch of class,professionalism n outstanding brand.sometimes de gift alone is not enough.so until efya learns frm becca,becca will always be recognised as de best female musician in ghana.
HAHAHAHA. I KNOW THE +233 JAZZ BAR VERY VERY WELL. INDEED ALL THE PEOPLE YOU SAW THERE WERE ALL INVITED THEY DIDNT PAY EVEN A SINGLE PIN TO ENTER, I KNOW GHANAIANS VERY WELL AS MY AKWAPEM MOTHER. WHEN THEY COME TO THE 233 EVEN TO PAY A CHEAP 20 CEDIS ON A NORMAL FRIDAY IS A FIGHT FOR THEM AND WHEN THEY ENTER ALL THEY SIT DOWN AND DRINK IS SPRITE, COKE THE HIGHEST IS GUINNESS. I AM STILL WONDERING HOW COME THE +233 IS STILL ABLE TO FUNCTION, CAUSE I DOUBT IF THEY ARE MAKING ANY PROFIT. . ON THE OTHER SIDE, HAS BECCA CHANGED HER BAND??, JUST WONDERING CAUSE I KNOW THE GUYS BEHIND THE INSTRUMENTS ARE NOT THE ONES THAT USUALLY PLAYS FOR HER. ANYWAYS I HOPE WE GHANAINS WOULD START APPRECIATING LIVE MUSIC AND ALWAYS TRY TO PAY GATE FEES AT EVENTS AND STOP DRINKING COKE AND SPRITE IN SUCH HIGH PLACES, IS SO A SHAME, YOU NEED TO STAY IN YOUR HOUSE TO DRINK YOUR COKE AND SPRITE. HOW COULD YOU SPEND 5 GHC ON A FRIDAY NIGHT AND YOU USE A RANGE ROVER??, I BET THERE IS MORE THE EYES DONT SEE.