GLO Ambassador and the originator of the Hiplife music genre; Reggie Rockstone has outdoored his highly anticipated “Rockstone Condoms” to the general public.
The unveiling was done yesterday at the forecourt of his Rockstone’s Office in Accra with collaboration from Konfrenz Advertising Company. The event was attracted family, friends and some close associates.
Even though he wanted to launch the condoms several years ago, he said lack of funds forced him to put the idea away for years till yesterday.
As a pioneer of the Hiplife movement which has evolved over the years and night life in Accra through ownership of the top flight ‘Rockstone’s Office’ and ‘Grandpapaz’ nightclubs, Reggie Rockstone believes in whom much is given much is expected.
It therefore holds on him to promote a responsible lifestyle among his club patrons, fans, followers and the general populace in extension. Although retired from the active Hiplife scene he still maintains a privileged relationship with the industry as the Grandpapa.
This year marks the 20th anniversary of his introduction of his brainchild hiplife. This major milestone makes it the right time to introduce this product to Ghana after years of thought, planning and deliberation. This is also his contribution to the zero infection or prevalence campaign against HIV/AIDS target set for the next few years.
On the other hand is the NGO, SAFELINE to which 10% of all profit from the sale of Rockstone Condom will be channeled, to fund activities of educating young women in protecting themselves from acquiring HIV/AIDS as well as prevent teenage pregnancy. The focus is to empower women as agents of change in the society. When women stand with a common voice to say ‘If its not on, its not in’, we will make gains in fighting the HIV/AIDS menace.
“Big disease with small name is frightening” – Reggie Rockstone.