You Look Beautiful Honey…Keep on Bleaching!

3 min


The fundamental question is not why a woman bleaches but where her sense of low self-esteem and false assumption of beauty based on colour map out from…

Paradoxically, most women continue to alter their skin colour and insincerely fail to see the change, arguing that they’ve always looked like that.

In a world where there is a cumulative change in the definition of beauty with the only permanent consensus being the beauty of confidence and intellect, some women are still engaged in a race for beauty grounded in complexion.

Personally, I know several women who bleach and despite having seen their bleaching products (pills, cream and soaps), I am yet to meet any of them who can accept that she is doing so. And that alone tells me most ‘bleachers’ themselves have issues with what they are doing or think there is no room to stop or return to where they used to be.

The non-educated, highly educated and those who project themselves as super educated are all doing it despite being aware of the numerous consequences of their actions. It is therefore not a case of not knowing what lies ahead or lack of knowledge anymore, rather, bleaching springs from an innate desire that a certain complexion is supreme and the ‘bleacher’ must at all cost be part of the ‘winning’ skin tone.

Without strict enforceable regulations as to what manufactures can and cannot sell, the unending desire of many, especially women to be part of the colour they see perfect (sometimes back by societal misconception) will live on…

To people like me, the many shades of names such as skin toning, dark spots removal, lightening and others have just a single intent—to help those with colour inferiority complex make a journey of no return and offer them a silly sense of excuse.

Beauty has many attributes and colour does not solely define what is justifiably beautiful. Bleaching is therefore one part of a bigger problem hovering over our heads. Soon those with the weak mind-set will realize that changing ones skin colour alone does not do the magic and they will move to alter other things.

The struggle for beauty and what is deemed perfect will forever continue as the attributes and standard will keep changing. And at this stage, I do not even want to think about what extent some women will go to stay in the race.

As always, the solution will never be found in the alteration as the sense of insecurity, not being beautiful and being inferior will continue to haunt these ‘bleachers’ day in and out.

Why put yourself through unending problems when in fact all you need to do is; love yourself, acknowledge your uniqueness and improve your confidence and intellectual beauty…

Join me to say it; ‘You Look Beautiful Honey…Keep on Bleaching!’

Chris-Vincent Agyapong Febiri, Founding Editor
Chris-Vincent Agyapong Febiri is the Founding Editor of GhanaCelebrities.Com , a Film Critic and a Human Rights Advocate; he holds 2 masters degrees in Law; International Human Rights Law (LL.M) and Legal Practice Course (LL.M) from University of Leicester and Nottingham Law School--and also a degree in Law (LL.B) from University of East London. He's a Professional Truth Sayer and he is the author of the popular eBook “Success is a Right, Not A Privilege.” He currently works at Adukus Solicitors in London--where he uses his legal brains to kick real ass, for the good of clients and humanity. Contact: [email protected]


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