If you thought the fact that 77 percent of Nigerian women have bleached was a staggering number, I am sure you will have to roll our eyes about the fact that, “anecdotal evidence indicates that as many as 50 -60% of adult Ghanaian women have at one time or
other bleached or used creams with the view to bleaching or bleached unknowingly”.
In fact, it is estimated that 30% of the above are currently actively bleaching. For men it is estimated that 5% have bleached before or are still in the process. And what is most worrying is the proportion of adolescents in and out of school who are bleaching.
Interestingly, it is a well known phenomenon that if a mother bleaches then she will encourage the daughter to do so or will mix the various types of soaps and creams for the daughter to take to school.
According to Ama K Abebrese, it is the above shocking information that got her thinking—paving way for the launch of her ‘anti bleaching campaign’ supported by singer and actress Paulina Oduro, actress Nana Ama McBrown and model Hamamat Montia.
Watch the behind the scene video of the campaign’s photo shoot…