Tigo Ghana today announced the launch of Tigo Music and a partnership with Deezer, the international music streaming service that will provide Ghanaians with unlimited music experience.
Through pre-paid data bundles, Tigo customers will from 31 October, 2014 access and enjoy more than 35 million tracks including African and Ghanaian artistes on their phones and tablets. Additionally, Tigo will also be sourcing exciting new and local content through a new venture with the digital music company, Africa Music Rights, which funds, acquires and manages music rights across the African continent.
The CEO of Tigo, Roshi Motman, said, “We are excited to be the first in Ghana to give our customers such access to unlimited music. Music plays a major role in Ghana’s rich and diverse culture as it is enjoyed at every social event and in private moments. This is a significant achievement for us as we expect more and more people to use smartphones in this part of the world”, she said.
“As a digital lifestyle brand, Tigo Music will enable us to integrate seamlessly into the everyday lives of Ghanaians and promote great local music. I am also excited that we have the support of the Musicians Union of Ghana, MUSIGA,” she added.
As part of the launch for Tigo Music, we will celebrate with our customers with several headline artistes at the Accra Sports on 31st October 2014.
The introduction of Tigo Music in Ghana follows the success of its launch in Latin America in 2012 where it has become an integral part of people’s daily digital lives and synonymous with both live music events headlined by some of the world’s best-known artists, as well as with close-up studio recordings.
Tigo Music as a brand has grown in Colombia to become the country’s leading music streaming service, with 600,000 users listening on average to more than 400 songs and 40 hours of music every month.
Music streaming is the fastest growing area for the global music industry and music content is already the second most popular mobile phone feature in sub-Saharan Africa.