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Michael Jordan Awarded $8.9m In Damages After Winning Lawsuit Over Use Of His Name Without Permission

Michael Jordan
Michael Jordan

He’s the greatest basketball player of all times and one of the best athletes the planet has ever seen, but Jordan does not only enjoy victories earned on the court- those from the courtroom would also do just fine.

Jurors in a civil suit he filed against a grocery store chain for using his name without his permission awarded Jordan $8.9m in damages for the breach of his naming rights.

Dominick’s Finer Foods, a now defunct food chain, carried out a Sports Illustrated steak ad in 2009 with Michael Jordan. But they did not have the permission to use the basketball star’s image, and he sued soon after.

The judge decided before trial that the establishment was liable, the only question was deciding how much Jordan was owed. His lawyers argued a use of his image was worth ten million dollars, whilst lawyers for Safeway claimed he shouldn’t be entitled to more than $126,900.

The jury awarded Jordan $8.9m in damages. Jordan claimed the case was not necessarily about the money, but about the principle.

“This shows I will protect my name to the fullest. … It’s my name and I worked hard for it … and I’m not just going to let someone take it.”

Jordan promised to donate the proceeds of the case to charity.



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