Netflix, the global on-demand Internet streaming media platform has officially opened for business in Ghana and several African countries—making it possible for Africans who have been missing out on the Netflix fun to now join in.
After a successful launch in Asia in September, 2015, taking hold of Japan’s strong internet infrastructure; the American streaming company thinks Africa is its next big market.
In terms of population, Africa is huge but with its under-developed and astronomically expensive internet infrastructure, it surely seems like Netflix is in for a rough ride—or subscribers would have to pay through their teeth to be able to reliably stream even a single movie.
For instance, it is unbelievably expensive to stream a common Youtube video in Ghana—provided you have the patience to endure the slow internet connection and the many cuts. Therefore, it seems only the few affluent Ghanaians will be joining the ‘Netflix and chill’ party.
And there is the issue of electricity; would Ghanaians even have power to be streaming?
Interestingly, Netflix launched with almost a month of free subscription, and even that, the talk on social media has been about being unable to still afford Netflix when it’s free—because, the bandwidth needed to stream does not come cheap in Ghana.
Reasonably, it would cost an average Ghanaian a whole month worth of bandwidth to stream two or three full movies on Netflix—meaning, though it sounds interesting that Netflix has finally arrived, it would still be a no go area for most Ghanaians until internet gets faster and cheaper.
For now, Netflix has arrived in Ghana and possibly as those in UK moan that the USA version of Netflix has the best films and TV series, the content to be served in Africa would be down on the grading sheet.