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Kanye Extends Partnership With Adidas As Company Announces New Line ‘Adidas + Kanye West'

Kanye West
Kanye West

You might think whatever you want about Kanye, but his business acumen seems spot on, at least for now.
The rapper has been in a partnership with the sportswear firm Adidas for some years now, designing the famous ‘Yeezys’ sneakers.
Adidas has now signed him on for an extended deal, hoping to get his celebrity star power to drive up sales of a new line by the rapper which would target not just ordinary people but athletes themselves.
Adidas + Kanye West is a leisure line of clothing for athletes that would encompass footwear, apparel and sneakers.
“Kanye is a true creator who has the ability to see things others don’t. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together,” Adidas’ Chief Marketing Officer Eric Liedtke, said in a press release.
“With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what adidas has always been about, empowering creators to create the new.”
The line could be expanded to include even retail stores in the future, depending on how reception to its products go.



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