Kumkum Bhagya is one probably the biggest program on Ghanaian television right now, even if it is a soap opera just like the millions of other soap operas in the world – the fact that it’s in Twi seems to excite people a lot.
Still, it has built a cult following that for the moment seems unmatched in the history of television in Ghana. It brings people’s lives to a standstill for the hour it’s on.
One funny audio currently going around on social media addresses this obsession, as the singer, to the tune of a worship song, bemoans how Kumkum has taken over the lives of so many people.
Have a listen below or CLICK HERE to Listen