Radiant Bridal Apologizes to Bride They Shamed On Facebook for Not Paying for Her Wedding Gown –And I Think They Shouldn't Have Apologized!

7 min

People say I am too logical and as such my sense of empathy is weak. Perhaps, this is true since I believe Ethos and Logos are the super-rational ways of making appeals–and not Ethos.
And a lot of Ghanaians fall forPathos.
A few days ago, GhanaCelebrities.Com published a story on a bride who was shamed on Facebook for failure to pay the balance on her wedding dress–and more importantly, for refusing to even pick up the calls of the Bridal company she owes-Radiant Bridal.
We wrote:

The obsession with ‘the perfect wedding’ leads to so many troubles down the line, especially when it places a massive financial burden on a young, up and coming couple. But despite all these, some can never do without having that ‘perfect day’ when the world revolves around them.
For a young Ghanaian couple, that obsession has landed them in hot water, with the company they bought a wedding gown from on credit publicly shaming them – on FACEBOOK.
The lady is purportedly one Eunice Armah, and she bought the gown from ‘Radiant Bridal’. According to Radiant Bridal, she paid Ghc 600 as a down payment for the gown, promising to pay the rest (Ghc 750) after the wedding. Two months later, that money has still not arrived.
The livid company posted the issue on Facebook calling for help to shame the woman to pay.

Commenting on this issue on social media, I wrote:

The below post was spotted on Kaakyire Nana Pomaa Boateng‘s wall and I have decided to repost it–while chipping in my one cent.
To me, the bride deserves to be shamed–if I was the seller, I would have done worse. Because people do not cut their coats according to their sizes in Ghana.
For instance, I am planning to get married in Ghana next year and my bride to be is flying to London to buy her wedding dress, rings and other stuff.
Though this is most women’s dream, it’s not happening because she desires or dreams along that line but mainly because I can afford this and even that, there’s a budget. Every woman would want to be walking around shopping malls in London bride-shopping but wants are not needs.
So if you are her friend and you also push your boyfriend who cannot even afford a 1500 dollars plane ticket to London, let alone buy a wedding dress or diamond rings there to do what he cannot afford, and eventually this shameful occurrence befalls you, who’s it to blame?
Men have to be men and say NO to women sometimes. Human beings have insatiable demands for goods, but when it comes to weddings, women become totally ‘stupid.’
Sometimes, it’s not even about affordability; it’s about cutting down the crap and telling the woman to the face: Baby, we are not getting that.
Here, I don’t wholly blame the woman but also the man and importantly society.
I am planning to take my wife to be on a honeymoon to Japan, but I am not prepared to have reception or food at the wedding. She has succeeded in getting me to agree to a cocktail–stand and drink some small glass of whatever and leave.
If I can afford Japan, I should be able to spend just 300 or 400 pounds on food. But it’s not happening because one has to be able to decide what they want at their own wedding and not allow others or society determining things.
We need to grow up!
I jux saw a picture someone posted abt a bride whose pictures have been posted on facebook by d ppl she purchased a wedding gown from but have not paid her remaining balance of the gown which is jux GHC750 after 2months of wedding and dis bride is being disgraced with her wedding pics n details all over facebook and it makes me really sad.
I ask myself dese questions:
What is d impact of a wedding gown in d marriage itself?
What do we stand to gain if we wear d most gorgeous gown for ur wedding but d marriage itself collapse a few years later?
Can’t we have a beautiful wedding ceremony without d expensive gowns?
Why do we ladies especially dwell so much importance to d wedding dan d marriage itself?
Pls am BEGGING you, if u r planning to marry jux do it within d means of u n ur to be husband,try as much as possible to avoid debts,also knw dat d smallness or bigness of ur wedding does not make ur marriage better.
It is d grace n mercies of God together with ur submisiveness,committment,respectfulness,loving n prayerfulness dat will make a bad marriage better

Now, Radiant Bridal has issued a public apology on Facebook to the bride, her husband the their entire family–for what it did, in order to get paid.
For me, the apology was unnecessary–if they saw the initial post as the only reasonable means to retrieve their money which seems to have worked for them, then why apologize?
When it comes to some Ghanaians and money, you need to show them your rude side by putting their pants on fire–this is where appeal to emotions should not come into play.
Radiant Bridal is a business and as such it may be thinking about the fears of prospective clients–that’s understandable.
But to me, you cannot have a general business strategy for all Ghanaians, behaviour must be tailored to suit individuals. When someone takes the piss of out you, do the same.
Check out their apology below…
we would like to render an unqualified apology to the bride Eunice,the entire Armah Family, both home and abroad and the husband in particular for the disgrace brought upon them.
Our heartfelt apologies to the husband, who had no idea his wife was owing before that post, but called immediately after he was made aware and resolved matters. we are truly sorry for the immense shame brought upon you and sincerely hope your family,friends and colleagues will understand that you are a man of your words and that this happened at your blind side.
We would also like to state that all prior communications was made with Eunice,and not once did we speak to her husband or any family or friend as we did not have the the contact of any.
For clarity sake we would like to explain that radiant bridal is in Kumasi, and we never saw our client Eunice in person, neither did we know her home address or that of any family. we delivered her dress via VIP courier service as a way of trust after talking to us, but she took us for granted after the wedding and unfortunately we also did what we did.
We have received full payment
We humbly request all media outfit who carried the story to take note of this new development.
Thank you and God bless us all.

And those of you who were asking if the bride-Eunice you can sue—NO she can’t. Sue them for what? I saw some people saying she should sue them for “tarnishing her image”, which I believe is defamation.
She cannot sue for defamation because the bridal company did not make a false statement of fact. She owes them money, they stated so—how is that defamation?
In Ghana, we see ECG publishing names of companies that owe them all the time in newspapers–it’s acceptable to shame debtors if they are refusing to pay. Some quickly pay, just as Eunice and her folks have done.
It’s unfair on the husband and the others, but life is never fair else I should by now be sitting by the sea at Bermuda with my woman by my side, sipping on Kalyppo…

Chris-Vincent Agyapong Febiri, Founding Editor
Chris-Vincent Agyapong Febiri is the Founding Editor of GhanaCelebrities.Com , a Film Critic and a Human Rights Advocate; he holds 2 masters degrees in Law; International Human Rights Law (LL.M) and Legal Practice Course (LL.M) from University of Leicester and Nottingham Law School--and also a degree in Law (LL.B) from University of East London. He's a Professional Truth Sayer and he is the author of the popular eBook “Success is a Right, Not A Privilege.” He currently works at Adukus Solicitors in London--where he uses his legal brains to kick real ass, for the good of clients and humanity. Contact: [email protected]

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  1. The company went too far tho lol. They could have contacted her hubby or a family member than disgracing then on Facebook. I doubt if people will enter that shop again. The girl should have cut her coat according to her size as well. Now is a long term disgrace.