Fuse ODG has caused a debate over a Nivea Product billboard that advertises a product to for a fairer complexion.
A Tagline from the billboard reads “for visibly fairer skin” and Fuse is pissed with that phrase because he thinks it’s a “shade” to the dark or black skin that encourages bleaching.
He started the online crusade against Nivea yesterday, threatening that he’ll cause those billboards in Accra/Ghana to be pulled down if Nivea does not heed to his protest.
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Loud Feminist, Anita Erskine appears to have given the Afropop act a tap on his back as she shared a post on her Instagram page that also directs some rants at Nivea to take off those ads.
However, upon arguments by some fans that the product doesn’t bleach and the Singer could be getting it wrong, he remains adamant as he now shared a video ad of the product to reregister his displeasure. Yet, fans came hard at him again because it’s been stated in the video that the product is to “restore” fairer complexion.
I’ll leave this here. For those of you claiming the word “fairer” could be ambiguous and mean beautiful. As for Nivea, you have heard the people, take action and take down your billboards from our countries in Africa and this foolish video too. You CANNOT promote Self Hate for Africans and profit from Africans at the same time. I’m very disturbed by this video and miseducating our youth like this. #PULLITDOWNNOW It’s time to consume our own products…shea butter, coconut oil etc. and live a Self Loving lifestyle. Black Is Beautiful. Continue to tag your Nivea branch and tell them to #PULLITDOWNNOW #TAKEITDOWN @Nivea_UK @NiveaUSA
As the debate gets hotter online, Radio and Tv Personality, Anita Erskine also shared an opinion on his Instagram.
We know GC readers are smart, read what the post Anita shared says and tells what you think from this whole Nivea brouhaha.
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