CHRIS-VINCENT Writes: Shatta Wale’s GRINGO—An Expensive But Banal Short Film With A Wack Musical Interlude

1 min

Shatta Wale-Gringo

Ghanaian dancehall artiste, Shatta Wale, released what’s supposed to be a music video for his song, GRINGO a few days ago generating mixed reactions from fans and industry critics.
For some, it’s the best Ghanaian music video to ever been made and to others, it’s conceptually as bad as it can get.
What is being called a music video deviates from what’s contemporarily known as such: being that a music video is supposed to be a short film that “integrates a song with imagery” and primarily produced “as a marketing device intended to promote the sale of music recordings” or promote a song.
Perhaps Shatta Wale wants to become the next Kumawood actor–as the GRINGO music video fails to promote his recording, the intended objective of such a video.
As film critic, this is more of an expensively shot short film with a musical interlude, bad actors and a banal storyline.
There’s nothing original about the playout or the concept and as a music video, it awfully fails to make a case for the wack music it is to complement or market.
It’s undistinguished, albeit expensive.
The cinematography or camera works is great–and that’s all. Everything else was a waste of my 7 minutes in life.
Check out the video below…

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Chris-Vincent Agyapong Febiri, Founding Editor
Chris-Vincent Agyapong Febiri is the Founding Editor of GhanaCelebrities.Com , a Film Critic and a Human Rights Advocate; he holds 2 masters degrees in Law; International Human Rights Law (LL.M) and Legal Practice Course (LL.M) from University of Leicester and Nottingham Law School--and also a degree in Law (LL.B) from University of East London. He's a Professional Truth Sayer and he is the author of the popular eBook “Success is a Right, Not A Privilege.” He currently works at Adukus Solicitors in London--where he uses his legal brains to kick real ass, for the good of clients and humanity. Contact: [email protected]