Ghanaian dancehall artiste, Shatta Wale, released what’s supposed to be a music video for his song, GRINGO a few days ago generating mixed reactions from fans and industry critics.
For some, it’s the best Ghanaian music video to ever been made and to others, it’s conceptually as bad as it can get.
What is being called a music video deviates from what’s contemporarily known as such: being that a music video is supposed to be a short film that “integrates a song with imagery” and primarily produced “as a marketing device intended to promote the sale of music recordings” or promote a song.
Perhaps Shatta Wale wants to become the next Kumawood actor–as the GRINGO music video fails to promote his recording, the intended objective of such a video.
As film critic, this is more of an expensively shot short film with a musical interlude, bad actors and a banal storyline.
There’s nothing original about the playout or the concept and as a music video, it awfully fails to make a case for the wack music it is to complement or market.
It’s undistinguished, albeit expensive.
The cinematography or camera works is great–and that’s all. Everything else was a waste of my 7 minutes in life.
Check out the video below…