There are very few artists out there putting out such admirable actions aimed at helping the African remain steadfast and loyal to our own identity.
These days bleaching has become a major issue among Africans battling with low self-esteem, and outside the corridors of skin mutilation, there is a mental block on many Africans making us put white people on a certain undeserved pedestal.
Fuse’s entire career has been geared towards fighting against this canker and his latest idea on that is to release a new line of black dolls.
One can’t deny there are many dolls out there for children to play with but they’re all white and thus even subconsciounsly, we are being conditioned from childhood to see the colour white as superior.
Fuse is tackling that canker, with the release of a new line of black dolls.
‘Nana Dolls’, as they’re called, were launched in a ceremony at the GAME Shop at the Accra Mall.
“It’s nice for our kids to see these kind of toys that look like them and feel like queens, princesses and feel like they are beautiful as well. This is why these toys are so important. They promote self-love,” Fuse said at the launch.
According to him, white dolls are available all over the world and it’s time for Black dolls to also make their mark.
The dolls also have African names to promote the concept of African self love. They include Yaa Asantewaa, Nehanda, and Miriam Makeba.
Born Nana Richard Abiona, Fuse ODG in his pursuit of a “New Africa” while paying tribute to dark skinned historic leaders, decided to make the ‘Nana Dolls’.
The initiative, inspired by the historical black African women who demonstrated bravery, confidence, among other attributes was announced in 2016 by the afrobeats artiste. Fuse ODG in an earlier statement disclosed the Nana Dolls will inspire the younger generation to know their history and the significant traits they possess.
“Nana means Queen or King and these dolls represent power, bravery, confidence, leaders and many great attributes that the younger generation need to know that they already possess,” Fuse stated.
Fuse ODG’s love for Africa cannot be overemphasised as he recently launched the ‘This is New Africa’ (TINA) Festival to change the bad narrative of Africa and place the continent on the world map. He is confident the TINA Festival will create the platform for Africans to retell their real stories.
The maiden TINA festival is scheduled for Friday January 4, 2019 at the Round Pavilion inside the Ghana International Trade Fair Centre.
The music festival will bring together the African home and abroad to appreciate the uniqueness of continent through music.
Artistes lined up for the event include Fuse ODG – the originator of the TINA Festival, Ghana’s award-winning rapper, Sarkodie, Joey B, one of Africa’s finest hiphop artiste, Stefflon Don, Lethal Bizzle, and some underground artistes.
Nana Dolls are available in all GAME shops across the country.