Abdulai Sadiq, the CEO of the much-maligned 3Music Awards, reportedly collapsed from exhaustion and stress on the day that the 2019 edition of the awards were held.
A friend and confidante of Sadiq said he has put so much into organizing the awards but Ghanaians don’t appreciate his work and continue to blast him at every single chance.
The 2019 edition of the awards came under immense criticism from some musicians and industry players over its credibility. Stonebwoy’s team were unhappy and described the awards as a sham after Shatta Wale hogged all the awards.
This has prompted Adizah Kuburah Braimah, one of Sadiq’s fellow organizers, to write a chronicle of how he’s suffered to establish the awards scheme and that Ghanaians must appreciate him for what he does.
A young man under 35 who drives a modest car and lives a meek life decided to save up all his hard-earned income from being the country manager of Boomplay Music
With no record of fraud, money laundering, pimping women or any criminal activity to earn extra income he set out to achieve an “insane” dream.
When seasoned Industry players refused to be part of his Board and made outrageous demands he maintained a 15-member committee of young, refreshing and emerging group of media professionals and taste-makers.
He recruited myself and other Event experts to form a formidable operations Team. We believed in him, he believed in us and together we created another Event Property for the music Industry.
3 Music Awards is an event property funded (not founded) by an individual who had no financial support from any corporate institution yet decided to create an event to match up to the standard of A-list events managed by media moguls such as Bola Ray (Empire Entertainment/EIB Network) and Iyiola Ayoade (Charterhouse)
Sometimes we advised him to keep it simple just like his peers (under 35) who could only manage campus activations or events sponsored by major brands but he won’t budge- he would call friends and family to borrow him more money to pay Artists (especially) who have refused to perform unless they’re paid
Eventually the big day came and out of stress, pressure and frustration he BLACKED-OUT (collapsed) and couldn’t even witness his own event. He called some of us from his hospital bed to plead that we make his dream come true and manage the event well in his absence.
This was the most frustrating event I’ve ever been a part of as we had MAJOR challenges backstage but I’m very excited it never affected the beauty of the event.
When all I wake up to read is “Shatta Wale performed for Awards” I tell myself “Thank you God for rather keeping our HOUSE safe”.
But most importantly, this Industry should take Sadiq Abdulai Abu very serious because he’s an asset.
Let the accusations continue but remember – THE DAY WE FIND THAT MAJOR INVESTOR/SPONSOR, THERE’D BE ONLY ONE MUSIC AWARDS EVENT (Mark am)