It seems all is not well for Ghana’s biggest Awards scheme, Vodafone Ghana Music Awards (VGMA). Unlike how their previous held events were hyped and promoted, this year’s VGMA has not seen such publicities.
Commenting on this during an interview with showbiz, the Communication Officer at Charterhouse, George Quaye stated that since this year’s maiden event is not being promoted especially seeing it on billboards, being advertised on radios/Television stations and being published on different blogs, should tell you all is not well for the organizers.
He revealed that the government promised to assist them but as to whether or not the promises will be fulfilled, no one knows because they have not heard anything from them again.
“Truth is, the government did mention they would support but as of now, nothing concrete has come through just yet. You don’t see giant billboards and hear loud advertising and publicity as you did with AFRIMA because we cannot afford it just yet but as I said, we are hopeful and still waiting patiently.”
“It’s been very difficult also to get media support, as most media houses expect some form of payment for any kind of support. Of course, the assumption is that the VGMA can afford it.
“Nevertheless we can assure the public that the event will still be phenomenal and sold out because the fans truly love VGMA and appreciate it for what it truly is: Ghana’s Grammys.” George Quaye told Showbiz in an interview.