The EIB network is set to achieve another first in the Ghanaian media landscape as their flagship channel, GhOne TV, is set to introduce a pidgin news broadcast, the first of its kind in the country.
The program would be a traditional news broadcast read entirely in pidgin English, as opposed to standard English which is the main language of the station’s programming.
Pidgin is actually one of the most spoken languages across the West African sub-continent, although it has different variations across countries and is not an officially recognized language.
According to GhOne Tv, the program, tagged ‘You go sabi’, is to serve a segment of the population who have been ignored when crafting programs.
“This latest addition to the station’s news programming is aimed at expanding its reach among its inner-city audiences in West Africa, with social media playing a crucial role,” News Editor of GHOne TV, Nana Aba Anamoah, said in a statement.
“There is also no gainsaying the fact that considerable misinformation has been circulated about Ghanaian Pidgin English. Some Ghanaians attribute the worsening Standard English to the emergence of Ghanaian Pidgin English BUT we at GHOne TV are convinced that the Ghanaian Pidgin English is serving a very important purpose, which many critics overlook. It serves as an important medium of communication.
“It is used on a wide scale at many places, in popular songs, on political platforms, and on many occasions. GHOne TV like many others on the African continent believes that Pidgin is a language that really unites people and cuts across all sorts of barriers – ethnic, regional and socio-economic.
“We would like to assure our cherished and loyal viewers that though in Pidgin, our characteristic in-depth reporting, analysis, hard-hitting interviews and discussions around the issues that matter to them will not be compromised,” the statement added.
‘You go sabi’ would air Monday to Fridays, as well as have a half an hour broadcast on Sunday. The station plans to launch this new program on Monday, May 6th.