On Friday, May 3, 2019, Berla Mundi’s “The Late Afternoon” show on GhOne TV, as usual, was filled with intellectual discourse ─ from the craze and hype about Game of Thrones season 8, Nana Appiah Mensah’s return to Ghana, Kempinski Hotel allegedly serving expired chocolates to kids and finally to Kwesi Arthur’s international recognition.
On Kwesi Arthur’s international recognition ─ that’s his surprise BET nomination in 2018, one social commentator, Pope made an intelligent albeit betrayal submission that Kwesi Arthur should look into finding the big guys out there with bargaining power to match up to his international status because he doesn’t see his “Ground Up” ‘boys boys’ as tough enough to bargain anything bigger for him on the international market.
Pope also suggested that since Kwesi Arthur has now been recognised on the international stage, it’s time to drop his barechested style of performance and eating of ‘gari soakings’ on stage because that wouldn’t be accepted on an international platform such the BET and others.
But Berla Mundi as the host of the show disagreed with Pope’s submission that Kwesi Arthur should dump his barechested style of performance and eating of ‘gari soakings’ on stage and explained that since that’s what made him a star, changing the brand may sink his stardom.
Pope backed his submission with an instance of a musician who came with his ‘boys boys’ to sign a deal in 2014 when he wasn’t popular and this same musician after gaining stardom in 2016 came with a lawyer and his father to bargain and sign another huge deal.
In short, what Pope was trying to put across is the fact that Kwesi Arthur is now big with a unique brand recognised at the international level and for that matter, he needs some big guys out there with bargaining powers and not some “Ground up” ‘boys boys’.
Broadcast Journalist, Wilberforce Asare also agreed with Pope’s submission and added that Kwesi Arthur needs the big men in the industry who can rub shoulders with international producers on bigger platforms and also bargain in his favour during contract signings and other business related deals.
Wilberforce Asare added that, for now, the “Ground up” ‘boys boys’ can handle him since they are only dealing with local producers, television and radio presenters but when he starts making big waves internationally, he will definitely need the gurus to match up to his million dollar brand.
Do you think it’s the best time for Kwesi Arthur to dump his “Ground up” ‘boys boys’ for someone influential or a bigger record label with bargaining power to get him huge deals on the international market? Share your thought with us.