An A-listed Ghanaian entertainment pundit, Mark Okraku Mantey has lectured musicians on how to stay relevant in the music industry.
According to him, it doesn’t matter the number of hit songs an artiste will release, if he knows nothing on how to market his brand, he will surely fade out from the industry.
“It is important to educate the creative players on how to market our products and more. People think that when you have hit songs it is enough. You need to educate yourself to be able to sustain your brand.” he said this when he was speaking in an interview on Joy FM with Sammy Forson.