It is one thing being a celebrity and an entirely different thing staying relevant. The latter is as difficult as asking a toothless grandma to thread a needle and celebs have gone the extremes to stay in the limelight.
We have not had many celebs admitting to pulling a stunt or two to remain in the game or hit the headlines so we find it comforting to hear actress Juliet Ibrahim admit to this.
According to the mother of one, she has had to resort to a stunt a couple or more times and adds that, it was a need to— talk about necessary evils.
“Well, some celebrities believe every news, whether good or bad, is part of the publicity they need to keep their brand visibility and keep being talked about.
“Some people live off publicity stunts to keep their brand relevant while others prefer not to. Either way; we’ve all got to do what we’ve got to do to stay in the game.”
“I have done a few publicity stunts myself in instances where it was necessary. We are all guilty of pulling publicity stunts,” she told Showbiz recently.