Buyers Who Bought Ghana Rice From Me Brought Them Back Because of Taste and Expensive Price—Says Rice Seller

2 min

Following my recent article in which I argued that it will be insane for anyone to expect Ghanaians to consume locally produced rice solely because they are cultivated in Ghana and not because of how healthy, how good they taste and their selling prices—a seller of Ghana Rice has commented that her customers returned the Ghana Rice she sold to them because of the taste and the price.

And that she is only willing to sell Ghana Rice again if these things change for the better.

Ghana Seller’s comment

The comment from the seller on the article on GhanaCelebrities.Com’s Facebook page confirms the fact that consumers, in the long run, will always put taste, quality, health and money ahead of the origin of a particular food or product.

It’s absurd that we do not seem to have learnt anything from how Kantanka Automobile’s patronage has turned out and we continue to tow the same guilty tripping lane. While Kantanka is made in Ghana, how many Ghanaians including government officials buy their cars? How many of the vehicles of Ghana government are from Kantanka? Don’t we see the CEO of Kantanka always lamenting on social media?

We can advertise or promote locally produced rice to whatever extent we want but as the seller indicated, if people are displeased with the taste or cannot appreciate the health benefits of eating them—and the price is expensive, they will eventually not buy them or return them when they buy.

The campaign should focus on what makes Ghana Rice better than the imported rice–and not that people should be patriotic citizens and buy Ghana Rice because they are produced in Ghana and that will help Ghanaian farmers or the economy.

Chris-Vincent Agyapong Febiri, Founding Editor
Chris-Vincent Agyapong Febiri is the Founding Editor of GhanaCelebrities.Com and AfricaCelebrities.Com a Film Critic and a Human Rights Advocate; he holds 2 masters degrees in Law; International Human Rights Law (LL.M) and Legal Practice Course (LL.M) from University of Leicester and Nottingham Law School--and also a degree in Law (LL.B) from University of East London. He's a Professional Truth Sayer and he is the author of the popular eBook “Success is a Right, Not A Privilege.” He currently works at Adukus Solicitors in London--where he uses his legal brains to kick real ass, for the good of clients and humanity. Contact: [email protected]