U.S corporate executive Bozoma Saint John, who has roots in Ghana, has been named as the Ghana ambassador for the non-profit organization ‘Pencils of Promise’.
‘Pencils of Promise’ is an organization which helps further education around the world by funding the construction of schools in developing countries.
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Bozoma brings a huge profile to the role as she’s the Chief Marketing Officer (CMO) of Endeavour (formerly William Morris Endeavour) and was formerly Chief Brand Officer (CBO) at Uber.
Since its formation, Pencils of Promise has helped build over 500 schools in Ghana, Guatemala, and Laos to serve underprivileged children.
Bozoma takes on the role as an American born to Ghanaian parents. She has also lived in the country during her childhood years.
“I hope my understanding of the culture and Ghanaian people will help add more understanding and make it more personal,” she said after her appointment.
Bozoma also said she hopes to bring her corporate experience to enhance Pencils of Promise’s work beyond the building of schools.
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“Utilizing what I know from a marketing standpoint, understanding data analytics, understanding the ways people are incentivized to be a part of a movement, is something I feel uniquely qualified to help with, particularly at this phase of Pencils of Promise’s evolution,” she continued.
“I want to take what I see as the changing face of marketing and apply it to the business of Pencils of Promise, to help it have a deeper connection with audiences who are searching for meaning. It’s a really great time to get involved.”