Rapper M.anifest has landed a new gig as a brand ambassador for Barclays Bank Ghana.
M.anifest is to help represent the values and ideals of the bank as they undergo a rebranding process – from Barclays Bank Ghana to Absa Bank Ghana Limited.
The rebranding goes live on Monday, February 10th 2020.
“As a forward-looking bank deeply rooted in Africa with global connectivity and a passion for excellence, we are excited to be associated with M.anifest, who exhibits and exudes similar characteristics and passion.” Ms Nana Essilfuah Boison, Marketing and Corporate Relations Director at Barclays Bank Ghana said of their new signing.
“As we become Absa, we are not only building on our 100-year heritage in Ghana, we are also one of Africa’s top three largest banks, backed by a large capital base and strong balance sheet with a commitment to connect people’s dreams with financial opportunities,” she added.
On his part, M.anifest said that “It’s an absolute thrill to be the brand ambassador for Absa, a forward-looking bank with a global scale. My career has led me on a path of upholding global standards of excellence whiles maintaining local relevance. I believe Absa represents this on a higher scale in banking, thus the synergy is seamless. I’m looking forward to this new chapter in which together we bring more value and unique solutions to individual Ghanaians and Ghanaian businesses.”