The top three artists in Ghana now are Stonebwoy, Shatta Wale and Sarkodie. What order one ranks these artists is not important but what one can learn from these artistes, now that’s interesting.
Looking at the journeys of the current Hiplife king, Sarkodie and Shatta Wale, one can be encouraged and inspired by their success. One is almost guaranteed success if they adopt these two principles form these artists.
The first principle comes from Sarkodie and that is the ability to persevere. For those that don’t know, Sarkodie hustled his way into the rap game. I remember seeing him in King Mo Joe’s YouTube video with Yaa Pono, D Cryme and other artists in a packed trotro going to a show. These artists were freestyling in the car with some artists even sitting on each other’s lap.
Sark humbled himself, studied and worked hard at his craft. He appeared in almost every radio station that will have him to promote himself and his music. Now he is the best rapper in the country and is well respected even by the best that ever did it in Reggie Rockstone and Obrafour.
Shatta Wale on the other hand showed the importance of reinventing yourself. Shatta started off as a rapper with the name Bandana. He had a hit song with Tinny but fell off the map as time passed. While the likes of Tinny were dominating the scenes, Shatta was working on his new image and brand.
Shatta claims he has always wanted to be a dancehall and reggae star but whether one calls it going back to his roots or reinventing himself, the point is he changed his image and persona from a rapper to a dancehall artist.
Regardless of how one perceives his antics, it cannot be denied that Shatta has remained one of the top musicians if not the top musician in the country. He has dominated the music scene for a long time and has amassed a huge following.
Shatta and Sarkodie are on top because they both had a plan and executed it well.