Controversial Ghanaian actress Lydia Forson has expressed her disappointment at British Television Sky News for an online publication in which they referred to popular African Threading hairstyle as ‘coronavirus haircut’.
Sky News, a British free-to-air television news channel and organisation which is distributed via a radio news service, and through online channels, published a story titled, “Spiky coronavirus haircut growing in popularity in Africa – here’s why”.
In the said story, the news outlet alleged that “The distinctive style had gone out of fashion after real and synthetic hair imported from places like China, India and Brazil began to enter the market thanks to increased demand by locals and displays in hairdressers across the continent”
Among others, the News outlet also alleged that “The style’s revival is partly related to the financial struggles linked to the coronavirus restrictions, with it being so cheap, along with raising awareness that COVID-19 is real”.
However, reacting to this erroneous impression created by the News outlet, Lydia Forson wrote, “There is a disturbing article on @skynews calling this African Threading hairstyle ‘coronavirus hair cut’. What’s disturbing about the article is that it misrepresents women’s desire to return to this ancient hairstyle which is cheaper during this pandemic“.
“By singling out one country and person views as “Africa” cast darkness on an already negative stereotype of our African hair. Several women are already made fun of, and discriminated against because of their natural hair, this article, instead of tackling this negativity, just adds to it”.
“And unfortunately a lot of this mockery comes from our own people.
We must REJECT this name or another important part of our history will be destroyed through misrepresentation. “AFRICAN THREADING is a traditional styling technique that goes back ages. For this technique, black thread is wrapped around strands of hair from just above the roots all the way to the ends.”