Graphic Showbiz reports that a source very close to celebrated dancehall artiste, Shatta Wale has offered an explanation as to why the artiste deleted almost all his photos on Instagram and unfollowed all his people except two foreign musicians.
Ghanaians woke up on Monday to find out almost all of Shatta Wale’s pictures on Instagram were gone and so were the people he was following.
The only pictures on his page now are one of him with Beyonce, taken from the video shoot of their song Already and one of him in his office working.
But according to the close source, this is just part of a grand rebranding process by the dancehall artiste.
“There are a number of projects in the pipeline Shatta Wale will be embarking on and there is the need to refocus his brand. Some work has also been done on his Facebook page although it is not as obvious as this because of how that platform is structured.
In the coming days, people are going to see a more serious and business-minded Shatta Wale because of the direction in which he is going,” the source said.