The Ghana Gaming Commission has finally taken the decision which scared Bullet into threatening to move his record label to Nigeria.
According to a new directive from the Commission, betting companies can no longer use celebrities to advterise their products.
Essentially, celebs can no longer advertise or serve as ambassadors for betting companies.
A statement from the commission announcing the new initiative has popped up online.
The statement reads: GAMING COMMISSION OF GHANA – GUIDELINES ON ADVERTISEMENT
The Gaming Commission of Ghana under its supervisory mandate drawn from Section 3 (2) (g) of the Gaming Act, 2006 (Act 721) has developed guidelines on advertising for operators of games of chance.
The purpose of these guidelines is to ensure that advertisements by operators are conducted in a responsible manner devoid of promises of any predetermined outcomes, appeals/enticements to Gamble to the vulnerable in society as well as minimise exposure to minors where applicable. This document will act as a guide to operators in all their advertising/advertisements.
This document covers all forms of advertisements by operators including print and electronic.
i. Advertisements must be vetted and approved by the Commission and the operator(s) must be in good standing.
ii. Advertisements must acknowledge the Gaming Commission of Ghana as the Regulator.
iii. Approval for the running of the advertisement shall be valid for the duration of the permit. The Commission has the right to revoke the advertising permit if:
a. it contains inaccurate information;
b. it contains misleading information;
c. it fails to acknowledge the Gaming Commission as the regulator;
d. changes are made to the advertisements without notification to the Commission;
e. it negatively affects public interest and sensibilities;
f. it does not depict responsible gaming and appeals to minors;
g. in any other circumstance that the Commission deems as inappropriate.
iv. It must not be misleading and all claims must be substantiated.
v. Must be devoid of inappropriate contents against competitors.
vi. Operator(s) advertisements shall not create the impression to their customers of guaranteed outcomes/wins.
vii. Operators shall not use celebrities in their advertisements to entice the general public to gamble.
viii. The Commission in protecting the interests of punters, customers and stakeholders, mandates that advertisements must contain warnings like “Gamble Responsibly”, “Only 18 Years+”, “Gambling is Addictive” etc. and any other warnings that may be prescribed by the Commission.”
Numerous celebrities including John Dumelo, Nadia Buari and Wendy Shay where earlier this year unvelied as brand influencers for BetPlanet.
It’s a deal that made them a lot of money which is why it’s unsurprising most celebs are fuming at this new directive.