From the most amazing grace to grass, Cwesi Oteng is proving to be a case study of how not to try reviving a dead career.
Cwesi took no marketing nor branding strategy masterclasses and his actions are very telling.
Following his recent row in the media owing to the unfortunate revelation he made about E-levy taxes, it would seem the gospel musician has conveniently found his groove back.
He is set to release a new song titled ‘MOMO’ to capitalize on the insignificant attention he enjoyed briefly.
Watch the video below.
Frankly, judging by the teaser shared via Instagram, the song is a good effort.
If you didn’t know, Hermon Cyrus Kwesi Nhyira Oteng, better known on the music scene as Cwesi Oteng is a young Ghanaian gospel recording artist, songwriter, youth pastor, creative director, conference speaker, and youth advocate.
The inconsistent gospel musician produced back-to-back hits like God Dey Bless Me, I win, all in 2012.
Promoting the song, Cwesi wrote, “The steadfast love of the Lord never ceases; his mercies never come to an end; They are new every morning; great is your faithfulness. Excited to be getting ready to release this amazing song to my music lovers.
Well, it has 10 retweets and 21 likes. Hmmmm