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The State Of Customer (Dis) Service in GHANA | The Stores, Banks & the Telecom Companies

Ghana-Accra Mall
Ghana-Accra Mall

Yesterday, I had a problem with my personal website. I had signed up with a host company in the US and was getting charged monthly on my Visa card. My website was down so I skype-called the customer hotline number.

After a couple of minutes going through the automated voice system, I finally spoke to customer rep and told him about my problem. It took 2 minutes to fix the problem and my site was up and running. I was so stunned at how fast he fixed the problem; I actually stumbled in hanging up the call.

I have been back living in Ghana for the past 3 years and I am not used to that kind of customer service. I had totally forgotten how efficient the customer service was in developed countries.

Go ask anybody about customer service in Ghana. Go on, ask. I’ll wait…..

Great. If you managed to ask a couple of people in Ghana about the state of customer service in Ghana, you’ll probably get descriptions like this:

Bad. Awful. Slow. Rude. Terrible.

Those are just a couple of adjectives used to describe how people feel about customer service.

Seriously, the state of customer service Ghana is downright pathetic. I have walked into many stores where all the attendants do is look at you for a second and then their eyes go back to their smartphones. Some attendants actually come over and ask if they can help. But the attitude with how they ask if they can help is so off-putting, you just reply in the negative.

Sometimes, it seems that employees are annoyed when you walk into their store.

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